• PROFESSIONAL EXPERIENCE

VMD

 Was involved in the formation of Sbarro Japan, Inc.　(a joint venture of US Sbarro Inc. and JCI, Inc. in Japan).
Developed business plans for branding, marketing, store development (designing) and menu design (for stores in AEON MALL Hinode unit , Kichijoji unit and Shibuya unit)
Sales for six months achieved 130% of the sales projection.

 Consultant for an Adidas store development project.
Provided consultations on target setting, concept development, the direction for product lineup, etc.

 Developed plans and conducted creative work for sales promotion of engine oil
Focused on engine oil and used it in promotional activities for Exxon Mobil to increase its sales.
Planned consumer campaigns, PR activities, oil change promotion campaigns, campaigns and incentives within the company, product display competitions among sales agents, etc.  The creative work included the supervision of progress in the production of kits for oil change promotion, sales operation manuals, tools used at stores, furniture and printed matters.
The sales of engine oil increased at gasoline stations as well as retail shops.  Japan was second in the global ranking of Mobil-branded engine oil sales.  This successful case was communicated to Exxon Mobil branches around the world.
Was involved in the operation of, and the creative work for, the motor sports sponsored by the company.

 Developed plans and conducted creative work for TOYOTA Netz throughout a year (including the supervision of progress in the production of tools used at stores, furniture and printed matters).

Sales Promotion

 Developed plans and conducted creative work throughout a year for PR activities and promotion for Baskin-Robbins 31 Ice Cream (Account Executive).
Responsible for campaign planning, TV publicity and supervision of progress in the production of tools used at stores, furniture and printed matters.
ncrease in revenues and the number of stores for six consecutive years. Increase in profit for four consecutive years.

 Tie-in between “Schick” and Disney film, The Incredibles.
Received the Japan Advertising Award.

 Tie-in between JAS (presently, JAL) and characters from “Looney Tunes.”
During the campaign, users of the airline increased by 30% from the previous year.

 Others: Promotional projects for X JAPAN (CD album), GLAY (CD album), Gunze Body Wild, Pepsi, etc.

 Exhibition (Trade Shows), Business Meetings and Events

 Nu Skin Japan Convention (in Tokyo Dome)
Presentation of new products and an award ceremony for successful sales representatives.
 JUMP FESTA / Shueisha Inc. (in Tokyo Big Sight)
 Exxon Mobil Booth (in Tokyo Auto Salon and Tokyo Motor Show)
 BANDAI Booth (in Toys Show, Tokyo Game Show, trade shows for people in the industry, etc.)

 Brand Management

 Developed plans for branding and conducted creative work for “CW-X,” a male sportswear brand created by Wacoal, a female underwear maker (including the supervision of progress in the production of tools used at stores, furniture and printed matters).
Developed a promotional plan that used professional baseball player, Ichiro Suzuki (SEA) as a monitor.

 Presentation

 Produced a program for the Internet TV, GyaO.  The program was solely sponsored by Kobe Clinic (a clinic providing LASIK surgery).
The program for GyaO was produced because this industry is unable to sponsor a program for terrestrial broadcasting.
Talk show inviting guests (people from the entertainment industry and athletes who had LASIK surgery)
LASIK surgery was recommended to guests, who then received the surgery, and posted their experiences on the web.

 Conducted sponsor sales and acted as the Japanese agent for an MLB official sport, the Hawaii Winter Baseball League (HWB).
Sponsors: H.I.S., FULLCAST and “phiten”.
Gave presentations on sponsors’ products and services to the players.
This is an instructional league for professional baseball in the United States, Japan, Korea, China and Taiwan.  The league produced many players who moved onto MLB or NPB (including Ichiro, Jojima, Iguchi, Taguchi, K. Matsui, Shinjo, Miyamoto and Kamei).

 Developed plans and conducted creative work for sampling promotion and demonstration sales for a foreign cigarette brand, Salem.
Had consumers smoke the cigarette, explained its selling points to them and encouraged them to switch to the brand in the promotional campaign.

 Business and Content Planning

 Sponsor sales and PR activities in Japan to attract people to the Saipan Marathon.

A member of the Saipan Marathon Preparation Committee authorized by the Mariana Visitors Authority.

MD

 Development, production, wholesale and retail selling of products (private brand) for TV shopping programs.
The programs include “Teleto-Mart” (TX), “Tukai Shop Island” (Tokyo TV Land Co., Ltd.) and other programs broadcasted by cable TV stations.
Produced 7-minute infomercial films.
Units sold: 50,000 vacuum cleaners / 25,000 bread-baking machines / 60,000 blenders

• EMPLOYMENT HISTORY

 JCI, Inc. Chief Manager / March 2009 - April 2010
 C3 Co., Ltd. @POINT TWO GROUP Officer / February 2007 - January 2009
 POINT TWO ENTERTAINMENT Co., Ltd. @POINT TWO GROUP　Chief Manager / April 2006 - February 2007
 Tokyu Agency, Inc. Chief Producer / April 2002 - October 2003
 POINT TWO COMMUNICATIONS Co, Ltd. Pre-store Communication Produce Div. In-store Communication Produce Div.
Manager / October 1996 - March 2006

• EDUCATION

 Nihon University, Tokyo, Japan  Department of Commerce, Collage of Commerce / March 1996
 Kyoto University of Art and Design, Kyoto, Japan  Space Design Course, Department of Design, Art and Design Faculty by Correspondence / March 2008

• AWARDS

THE INCREDIBLES Campaign: The Japan Advertising Award / February 2005